Audio Engineering As Consumer Content: What Was Once Only Behind The Scenes Can Influence Consumers 

Audio manufacturers often make large investments in engineering staff and professional test equipment for design and validation. The audio enthusiast community has taken an increasingly keen interest in the kinds of audio measurements performed by these engineers in their labs. As a result, many enthusiasts are building homegrown measurement systems and posting their audio measurements on forums and blogs. These enthusiast-generated measurements have played a significant role in influencing online reviews of audio gear, though many of these measurements do not include any specific information about how they were made.

With their strong and growing interest in measurements and the engineering behind audio products, there exist opportunities for the knowledge and work that has mostly existed behind the scenes to educate and influence the enthusiasts who both buy your products and influence the purchasing decisions of others.