The rise of the Internet and social media has shifted the balance of power away from producers and towards consumers. Companies are responding to this change by creating positive experiences to keep their customers happy and shopping. At the center of this effort to keep users happy is the user experience (UX) designer.
A UX designer is responsible for influencing the consumer’s behavior as they interact with a product or service. UX designers achieve this by ensuring that the user perceives the product as useful and user-friendly.
Kent University predicts that “this is the decade of UX design” (Source). Also, UX designers are generally paid well. If you’re considering a career in UX design, we have gathered 15 statistics you’ll want to know.